In what way do group norms influence member behavior?

Group norms play a crucial role in shaping the expectations and behaviors of individuals within a group. These norms represent the unwritten rules and standards that dictate acceptable behaviors, guiding how members interact with one another and contribute to the group's objectives. By establishing shared values and expectations, group norms help create a cohesive environment where members understand what is considered appropriate conduct.

As a result, adherence to these norms enhances group unity and facilitates effective communication among members, allowing for smoother collaboration and a more supportive atmosphere. This influence not only affects individual actions but also contributes to the overall dynamics and success of the group. Hence, understanding and internalizing group norms is essential for members to navigate the complexities of group interactions effectively.